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Interview Magazine, January 1999, Richard Pandiscio’s “Ones to Watch”
Artbyte, Nov.-Dec. 1999, “Hocus Focus” by Brian Pew
SYNOPSIS
A lawyer. A Wall Street banker. A housewife. A psychic advisor. An unidentified urban youth. A man on the edge. A roomful of toilet paper. New York City.
Focus groups are informal meetings conducted by corporations who want to better gauge the perceptions of consumers from specific demographics. Today’s focus group is about bathroom tissue. Jim is our moderator. Group participants sit in a conference room unable to see the people watching them from behind the one-way mirror. The people behind the mirror are bathroom tissue people.
Elizabeth has a conflict of interest. Rich refuses to touch the product. Fiona thinks the whole thing is trashy. Harriet assesses planetary influences. Kevin endorses Roll A. Lee doesn’t buy toilet paper. Everyone is starting to feel very uncomfortable.
In this satire of market research and New Yorkers, punches are thrown, business cards are exchanged, and nobody leaves empty handed.
| Written and Directed by | Brian Pew |
| Photographed by | Luke Geissbuhler |
| Edited by | Greg Boas |
| CAST | |
| |
| Fiona | Patricia Caprio |
| Harriet | Catherine Anne Hayes |
| Kevin | Jamie Hector |
| Elizabeth | Fay Ann Lee |
| Jim | William Mahoney |
| Rich | Dylan Ratigan |
| Lee | Lee Whittier |